Video Marketing: Top 10 Use Cases for 2021
Video is a central part of how we live, whether streaming a show at home or researching a solution for a complex problem at work.
Few stats from 2020:
- 92% of marketers who use video say that it’s an important part of their marketing strategy
- 88% of video marketers reported that video gives them a positive ROI
- YouTube and Facebook are the most widely used platforms among video marketers — used by 85% and 79%, respectively.
- LinkedIn has emerged as the most successful channel for video marketers, with an overwhelming 87% of LinkedIn video marketers describing it as an effective channel.
The State of Video Marketing in 2020 [New Data], Hubspot
So, what video content are you going to deliver in 2021?
Here are our top 10 ways to use video for marketing & sales in 2021:
1. Video Ads
Video delivers a stronger message than simple visuals or audio – ideal to generate awareness from new prospects and to retarget existing or reactivate past customers.
All the major social media platforms – LinkedIn, Facebook, Twitter, Instagram and YouTube have video ad options.
2. Thought leadership
There is no better way to elevate credibility in your sector than informational content (just like this video!).
The goal of thought leadership marketing is not to create sales heavy content, but to provide an entry point to your business by positioning yourself as an expert.
Identify the questions your target audience, and current customers are asking—and build your thought leadership content around the answers to those questions. I.e. what they will be typing into Google!
3. Stories
Do you have an engaging story to share that relates to your business? In early 2019, Instagram reported more than 500 million daily users for Instagram stories – and the number is growing! People enjoy this type of ephemeral content across various social media channels – and marketers do not miss an opportunity to drive more traffic to their pages with Stories.
4. Live Video
Interview an expert and ask them questions with answers that would benefit your audience, or perhaps deliver a Q&A session – where your live audience can ask you questions and answer them in a video. This works especially well on live-streaming platforms or in webinars.
5. News related roundups / announcements
Roundups are popular within blog posts, so why not take the same approach with your video content? Compile your favourite clips from the past year or on a certain topic. You could even round up your most recent projects and give your audience a look at your portfolio.
6. Product Review
Unbox something that you offer, or relates to what you offer – demonstrating the benefits of what you offer. Especially if you have new features that you want to build excitement about.
7. Customer Testimonial / Case Study
Take your customer feedback out of quotations and produce a quick interview. Not only is this much more engaging, but a first-hand testimonial is also much more personable and relatable.
8. FAQs / Explainer Videos
FAQ pages can get a little boring, so liven things up a little with video. You can get creative with these and go more in-depth by sharing your screen or using animation to answer some of the questions.
9. How-to Videos
Actions speak louder than words. Use a video to show your audience how to do something in a video rather than telling them how to do something. Have you uncovered some helpful tips or tricks that would benefit your audience? Share them in a quick video or video series.
10. Reuse your historical content
Do you have some blog posts with bulleted steps? Create a graphic for each step and compile them all into a simple video. Then, share it on social media to create interest in the post and drive traffic back to your site.
We hope these have given some inspiration for when you’re brainstorming your video content for 2021.
If you would like videos like any of those mentioned, Reaction Marketing can produce these quickly and starting from only £195, delivered as MP4s that you can post on your Social Media channels or website. Get in touch today.
