A plain-English guide to how generative AI really works, how it’s different from traditional AI, and what SME leaders need to know to use it effectively. “What’s Generative AI, and how’s it different from AI we’ve used before?” This is a question I was curious about when I first started using generative AI tools over…
Unlocking Strategic Insight with ChatGPT’s Deep Research Capability: A Guide for B2B Marketers ChatGPT’s new Deep Research capability is a breakthrough for B2B teams that rely on speed, accuracy, and insight to drive growth. Like the similarly named product from Google, Gemini Deep Research, it goes beyond generic AI outputs, delivering real-time, source-backed, comprehensive outputs.…
A practical guide to the RACE Framework for advanced AI prompting. If you want to save time, produce high-quality outputs, and achieve consistent results when using AI tools like ChatGPT, Gemini, Claude, and Copilot, mastering the art of prompt engineering is essential. The quality of your prompts determines how effectively these tools can deliver on…
Updated 22 November 2024 OpenAI’s ChatGPT platform has come a long way since its public launch in November 2022, introducing many new features and enhancements. ChatGPT is a generative AI platform by OpenAI, designed to understand and respond to user queries. It assists with tasks like content creation, education, data analysis, and coding, making it…
We talk to many businesses who have or have begun to consider adding an online chat option to their website. Assessing which type of chatbot to adopt ultimately comes down to each organisation’s long-term growth strategy and the observed trajectory of customer needs. This technology has been around since 1966 and has been experimented with…
Video Marketing: Top 10 Use Cases for 2021 Video is a central part of how we live, whether streaming a show at home or researching a solution for a complex problem at work. Few stats from 2020: 92% of marketers who use video say that it’s an important part of their marketing strategy 88% of video…
Social Media Image Guide for 2020: Including Image Size Cheat Sheet. First impressions, whether face-to-face or online e.g. via social media are important, I’m sure you’ll agree. In fact, within the first 7 seconds, people will have a solid impression of who you are — and some research suggests a tenth of a second is all…
In simplistic terms, the sales or marketing funnel is each step that someone takes in order to become your client/customer. At the top of that funnel, lots of visitors arrive who may never have heard of your business before and the Sales Funnel concept helps you to understand the decision-making process or journey that they…
Launch of a new on-demand subscription-based marketing service Reaction Marketing can help with your business growth objectives, by delivering on-demand access to marketing expertise, whenever and wherever you need it, which reacts to your changing business needs. We are excited to launch this new service, utilising over 15 years of experience working with directors, partners,…
